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Do Customers and Employees Enjoy Service Participation? Synergistic Effects o…
Chan, Kimmy Wa
Yim, Chin Kin (Bennett)
Lam, S. K. Simon
Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
Series Title
Please find the attached file
Call Number
J (JoM) 0042
Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
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J (JoM) 0042
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Beyond the like" Button: The Impact of Mere Virtual Presence on Brand Evaluat…
Naylor, Rebecca Walker
Lamberton, Cait Poynor
West, Patricia M.
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Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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Creating Major Innovations with Customers: Insights from Small and Young Tech…
Coviello, Nicloe E.
Joseph, Richard M.
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Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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Employees' Decision Making in the Face of Customers' Fuzzy Return Requests
Wang, Sijun
Beatty, Sharon E.
Liu, Jeanny
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Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
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148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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Mapping the Play of Organizational Identity in Foreign Market Adaptation
Cayla, Julien
Penaloza, Lisa
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Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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The Double -Edged Sword of Foreign Brand Names for Companies from Emerging Co…
Melnyk, Valentyna
Klein, Kristina
Volckner, Franziska
Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
Series Title
-
Call Number
J (JoM) 0042
Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
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148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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Principles and Principals: Do Customer Stewardship and Agency Control Compete…
Schepers, Jeroen (et.al)
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Edition
November 2012 volume 76, Number 6
ISBN/ISSN
0022-2429
Collation
148 p ; ill.; 28 cm
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-
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J (JoM) 0042
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Choice of Cause in Cause- Related Marketing
Rosen Robinson, Stefanie
Irmak, Caglar
Jayachandran, Satish
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Edition
July 2012 volume 76, Number 4
ISBN/ISSN
0022-2429
Collation
139 p ; ill.; 28 cm
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-
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J (JoM) 0040
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When Is Ours Better Than Mine? A Framework for Understanding and Altering Par…
Lamberton, Cait Poynor
L. Rose, Randall
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Edition
July 2012 volume 76, Number 4
ISBN/ISSN
0022-2429
Collation
139 p ; ill.; 28 cm
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-
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J (JoM) 0040
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Brand Concepts as Representations of Human Values: Do Cultural Congruity and …
J. Torelli, Carlos (et. all)
Edition
July 2012 volume 76, Number 4
ISBN/ISSN
0022-2429
Collation
139 p ; ill.; 28 cm
Series Title
-
Call Number
J (JoM) 0040
Edition
July 2012 volume 76, Number 4
ISBN/ISSN
0022-2429
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-
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J (JoM) 0040
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Deborah, Horman
Advertising: Principles and Practice. 5th Edition
Wells, William - Burnett, John
Interactions 2 Grammar. Silver Edition
Warner, Patricia K.
Management: Theory And Practice. 3rd Edition
Cole, Kris
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