Journal of Marketing November 2011

Edition

Vol. 75 No. 6

ISBN/ISSN

0022-2429

Collation

146p : ill ; 28 cm

Series Title

-

Call Number

J (JoM) 0034

Journal of Marketing January 2011

1. The Effects of Business and Political Ties on Firm Performance: Evidence from China/Shibin, Sheng; Zhou, Kevin Zheng & Li, Julie Juan (Pages 1-15)rn2. Is Market Orientation a Source of Sustainab…

Journal of Marketing January 2012

1. The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it?/ Lamey, Lien (et.al) (pages 1-19)rn2. Generating Sales While Providing Service: A …

Journal of Marketing March 2012

1. Brand Love/ Batra, Rajeev; Ahuvia, Aaron and Bagozzi, Richard P. (pages 1-16)rn2. Linking Customer and Financial Matrics to Shareholder Value: the Leverage Effect in Customer-Based Valuation/ Sc…

Journal of Marketing July 2012

1. What is Quality? An Integrative Framework of Processes and States/ Golder, Peter N.; Mitra, Debanjan and Moorman, Christine (pages 1-23)rn2. Alliance Portfolio Resource Diversity and Firm Innova…

Journal of Marketing May 2012

1.Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes/ Wieseke, Jan (et.al) (Pages 1-20)rn2.How and When Does Customer Orientation Influ…

Journal of Marketing September 2012

1. Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities/ Ray, Sourav ; Wood, Charles A. and Messinger, Paul R. (Pages 1-17)rn2. The Innovation Effect of User Design: Explori…

Journal of Marketing July 2011

Edition

Vol 75 No. 4

ISBN/ISSN

0022-2429

Collation

234p : ill ; 28 cm

Series Title

-

Call Number

J (JoM) 0043

Journal of Marketing May 2011

Edition

Vol 75 No. 3

ISBN/ISSN

0022-2429

Collation

146p : ill ; 28 cm

Series Title

-

Call Number

J (JoM) 0001

Journal of Marketing March 2011

Edition

Vol 75 No. 2

ISBN/ISSN

0022-2429

Collation

140p : ill ; 28 cm

Series Title

-

Call Number

J (JoM) 0003