<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>5</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="2279">
  <titleInfo>
   <title>Marketing Management. 14th Edition</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780273753360</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Essex, England</placeTerm>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>id5kbms6.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="1691">
  <titleInfo>
   <title>Marketing Management. 12th Edition</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philips</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">013196853x</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Pearson Education</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>i4cro17s.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="2253">
  <titleInfo>
   <title>Strategic Brand Management :</title>
   <subTitle>Building, Measuring, and Managing Brand Equity. 3rd Edition</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780132336222</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Pearson Education</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>Strategic-Brand.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="2479">
  <titleInfo>
   <title>Best Practice Cases in Branding :</title>
   <subTitle>Lessons from the World's Strongest Brands</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">01311411330</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3580">
  <titleInfo>
   <title>Strategic Brand Management:</title>
   <subTitle>Building, Measuring And Managing Brand Equity. 2nd Edition</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130411507</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
