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Advertising and promotion:
an integrated brand approach. 6th edition
Allen, Chris T.
Additional Author
Semenik, Richard J.
Additional Author
O\'guinn, Thomas C.
Additional Author
Kaufmann, Hans Rudiger
Additional Author
mixed material
9780538479868
Australia
South-Western Cengage Learning
2012
Advertising_and_Promotions_by_Richard_J._Semenik.jpg.jpg
Advertising and Integrated Brand Promotion. 5th Edition
Allen, Chris T.
Additional Author
Semenik, Richard J.
Additional Author
O\'guinn, Thomas C.
Additional Author
mixed material
9780324568677
Mason
Cengage Learning
2009
advertising_and_integrated.jpg.jpg