APA Style
Allen, Chris T., Semenik, Richard J., O\'guinn, Thomas C., Kaufmann, Hans Rudiger. (2012).
Advertising and promotion: an integrated brand approach. 6th edition (6th ed).
Australia:
South-Western Cengage Learning.
Chicago Style
Allen, Chris T., Semenik, Richard J., O\'guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotion: an integrated brand approach. 6th edition.
6th ed
Australia:
South-Western Cengage Learning,
2012.
Text.
MLA Style
Allen, Chris T., Semenik, Richard J., O\'guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotion: an integrated brand approach. 6th edition.
6th ed
Australia:
South-Western Cengage Learning,
2012.
Text.
Turabian Style
Allen, Chris T., Semenik, Richard J., O\'guinn, Thomas C., Kaufmann, Hans Rudiger.
Advertising and promotion: an integrated brand approach. 6th edition.
6th ed
Australia:
South-Western Cengage Learning,
2012.
Print.