APA Style

Homburg, christian, Muller, Michael, Klarmann, Martin. (2011). When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters (March 2011 volume 75, Number 2). Chicago: American Marketing Association.

Chicago Style

Homburg, christian, Muller, Michael, Klarmann, Martin. When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. March 2011 volume 75, Number 2 Chicago: American Marketing Association, 2011. Text.

MLA Style

Homburg, christian, Muller, Michael, Klarmann, Martin. When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. March 2011 volume 75, Number 2 Chicago: American Marketing Association, 2011. Text.

Turabian Style

Homburg, christian, Muller, Michael, Klarmann, Martin. When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. March 2011 volume 75, Number 2 Chicago: American Marketing Association, 2011. Print.