APA Style

Kumar,V (et.al). (2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (January 2011 volume 75, Number 1). Chicago: American Marketing Association.

Chicago Style

Kumar,V (et.al). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?. January 2011 volume 75, Number 1 Chicago: American Marketing Association, 2011. Text.

MLA Style

Kumar,V (et.al). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?. January 2011 volume 75, Number 1 Chicago: American Marketing Association, 2011. Text.

Turabian Style

Kumar,V (et.al). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?. January 2011 volume 75, Number 1 Chicago: American Marketing Association, 2011. Print.