APA Style
Venkatesan, Rajkumar, Farris, Paul W.. (2012).
Measuring and Managing Returns from Retailer- Customized Coupon Campaigns (January2012 volume 76, Number 1).
Chicago:
American Marketing Association.
Chicago Style
Venkatesan, Rajkumar, Farris, Paul W..
Measuring and Managing Returns from Retailer- Customized Coupon Campaigns.
January2012 volume 76, Number 1
Chicago:
American Marketing Association,
2012.
Text.
MLA Style
Venkatesan, Rajkumar, Farris, Paul W..
Measuring and Managing Returns from Retailer- Customized Coupon Campaigns.
January2012 volume 76, Number 1
Chicago:
American Marketing Association,
2012.
Text.
Turabian Style
Venkatesan, Rajkumar, Farris, Paul W..
Measuring and Managing Returns from Retailer- Customized Coupon Campaigns.
January2012 volume 76, Number 1
Chicago:
American Marketing Association,
2012.
Print.