APA Style
Loewenstein, Jeffery, Raghunathan, Rajagopal, Heath, Chip. (2011).
The Repetition-Break Plot Structure Makes Effective Television Advertisements (September 2011 volume 75, Number 5).
Chicago:
American Marketing Association.
Chicago Style
Loewenstein, Jeffery, Raghunathan, Rajagopal, Heath, Chip.
The Repetition-Break Plot Structure Makes Effective Television Advertisements.
September 2011 volume 75, Number 5
Chicago:
American Marketing Association,
2011.
Text.
MLA Style
Loewenstein, Jeffery, Raghunathan, Rajagopal, Heath, Chip.
The Repetition-Break Plot Structure Makes Effective Television Advertisements.
September 2011 volume 75, Number 5
Chicago:
American Marketing Association,
2011.
Text.
Turabian Style
Loewenstein, Jeffery, Raghunathan, Rajagopal, Heath, Chip.
The Repetition-Break Plot Structure Makes Effective Television Advertisements.
September 2011 volume 75, Number 5
Chicago:
American Marketing Association,
2011.
Print.