APA Style

Chandrasekaran, Deepa, Tellis, Gerard J.. (2011). Getting a Grip on the Saddle: Chasms or Cycles? (July 2011 volume 75, Number 4). Chicago: American Marketing Association.

Chicago Style

Chandrasekaran, Deepa, Tellis, Gerard J.. Getting a Grip on the Saddle: Chasms or Cycles?. July 2011 volume 75, Number 4 Chicago: American Marketing Association, 2011. Text.

MLA Style

Chandrasekaran, Deepa, Tellis, Gerard J.. Getting a Grip on the Saddle: Chasms or Cycles?. July 2011 volume 75, Number 4 Chicago: American Marketing Association, 2011. Text.

Turabian Style

Chandrasekaran, Deepa, Tellis, Gerard J.. Getting a Grip on the Saddle: Chasms or Cycles?. July 2011 volume 75, Number 4 Chicago: American Marketing Association, 2011. Print.