APA Style
Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S.. (2011).
The Asymmetric Effects of Extending Brands to lower and Higher Quality (July 2011 volume 75, Number 4).
Chicago:
American Marketing Association.
Chicago Style
Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S..
The Asymmetric Effects of Extending Brands to lower and Higher Quality.
July 2011 volume 75, Number 4
Chicago:
American Marketing Association,
2011.
Text.
MLA Style
Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S..
The Asymmetric Effects of Extending Brands to lower and Higher Quality.
July 2011 volume 75, Number 4
Chicago:
American Marketing Association,
2011.
Text.
Turabian Style
Heath, Timothy B., DelVecchio, Devon, McCarthy, Michael S..
The Asymmetric Effects of Extending Brands to lower and Higher Quality.
July 2011 volume 75, Number 4
Chicago:
American Marketing Association,
2011.
Print.