APA Style
(Allan) Chen, Haipeng (et. all). (2012).
When More Is Less: The Impact of Base Value Neglect on Customer Preferences for Bonus Packs over Price Discounts (July 2012 volume 76, Number 4).
Chicago:
American Marketing Association.
Chicago Style
(Allan) Chen, Haipeng (et. all).
When More Is Less: The Impact of Base Value Neglect on Customer Preferences for Bonus Packs over Price Discounts.
July 2012 volume 76, Number 4
Chicago:
American Marketing Association,
2012.
Text.
MLA Style
(Allan) Chen, Haipeng (et. all).
When More Is Less: The Impact of Base Value Neglect on Customer Preferences for Bonus Packs over Price Discounts.
July 2012 volume 76, Number 4
Chicago:
American Marketing Association,
2012.
Text.
Turabian Style
(Allan) Chen, Haipeng (et. all).
When More Is Less: The Impact of Base Value Neglect on Customer Preferences for Bonus Packs over Price Discounts.
July 2012 volume 76, Number 4
Chicago:
American Marketing Association,
2012.
Print.