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Journal of Marketing January 2011
1. The Effects of Business and Political Ties on Firm Performance: Evidence from China/Shibin, Sheng; Zhou, Kevin Zheng & Li, Julie Juan (Pages 1-15)rn2. Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?/ Kumar, V. (et.al)(Pages 16-30)rn3. From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying/ Bell, David R.; Corsten, Daniel & Knox, George (Pages 31-45)rn4. Referral Programs and Customer Value/ Schmitt, Philipp; Skierra, Bernd & Van den Bulte, Christophe (pages 46-59)rn5. Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams/ Nath, Parvin; Mahajan, Vijay (Pages 61-77)rn6. Emotional Intelligence in Marketing Exchanges/ Kidwell, Blair (et.al) (Pages 78-95)rn7. Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes/ Slotegraaf, Rebecca & Atuahene-Gima, Kwaku (Pages 96-108)rn8. Why Do Firms Invest in Customer Advertising with Limited Sales Response? A Shareholder Perspective/ Osinga, Ernst C. (et.al) (Pages 109-124)rn
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