Text

Journal of Marketing January 2012

---

1. The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with it?/ Lamey, Lien (et.al) (pages 1-19)rn2. Generating Sales While Providing Service: A Study of Customer Service Representative Ambidextrous Behavior/Jasmand, Claudia; Blazevic, Vera and Ruyter, Ko De (Pages 20-37)rn3. The Effect of Brand Acquisition and Disposal on Stock Returns/ Wiles, Michael A.; Morgan, Neil A. and Rego, Lopo L. (pages 38-58)rn4. The Effect of Marketer-suggested serving size on consumer responses: the unintended consequenses of customer attention to calorie information/ Mohr, Gina S.; Lichtenstein, Donald R. and Janiszewski, Chris (Pages 59-75)rn5.Measuring and Managing returns from retailer-customized coupon campaign/ Venkatesan, Rajkumar and Farris, Paul W (Pages 76-94)rn6.Go Green! Should environmental Messages be Assertive? /Kronrod, Ann; Grinstein, Amir and Wathieu, Luc (pages 95-102)rn7. Belief in a Just World: Consumer Intentions and Behaviors toward ethical products/ White, Katherine ; MacDonnell, Rhiannon and Ellard, John H. (Pages 103-118)rn8. How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism/ Chan, Kimmy Wa; Wan, Echo, Wen (Pages (119-137)rn

---

Availability

J00000037

Available

Detail Information

Series Title

-

Call Number

J (JoM) 0037

Publisher

Chicago : American Management Association., 2012

Collation

137 p; ill; 28 cm

Language

English

ISBN/ISSN

0022-2429

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 76 No. 1 January 2012

Subject(s)

Marketing
Success in Business

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment