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Journal of Marketing July 2012

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1. What is Quality? An Integrative Framework of Processes and States/ Golder, Peter N.; Mitra, Debanjan and Moorman, Christine (pages 1-23)rn2. Alliance Portfolio Resource Diversity and Firm Innovation/ Cui, Anna S. and O'Connor,Gina (pages 24-43) rn3.The Impact of in Brand Equity on Customer Acquisition, Retention and Profit Margin / Stahl, Florian (et.al)(Pages 44-63)rn4.When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over price Discounts/ Chen, Haipeng (Allan)(et.al) (pages 64-77)rn5.Finding a Home for products we Love: How Buyer usage Intent Affects the pricing of used goods/ Brough, Aaron R and Isaac, Matthew S. (pages 78-91)rn6.Brand Concepts as Representations of Human Values: Do Cultural Congruity and compatibility between values matter?/ Torelli, Carlos J. (et.al) (Pages 92-108)rn7. When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems/ Lamberton, Cait Poynor; Rose, Randall L. (Pages 109-126)rn8.Choice of Cause in Cause-Related Marketing/ Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, Satish (Pages 126-139)rnrn Donald R. and Neslin, Scott A.(pages

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Series Title

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Call Number

J (JoM) 0040

Publisher

Chicago : American Management Association., 2012

Collation

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Language

English

ISBN/ISSN

0022-2429

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Edition

Vol.76 No. 4 July 2012

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