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Journal of Marketing May 2012
1.Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes/ Wieseke, Jan (et.al) (Pages 1-20)rn2.How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation/ Zablah, Alex R. (et.al) (Pages 21-40)rn3. Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legimatimacy and Efficiency/ Yang, Zhilin; Su, Chenting and Fam, Kim-Shyan (Pages 41-55)rn4.Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?/ Homburg, Christian; Artz, Martin and Wieseke, Jan (Pages 56-77) rn5.Unprofitable Cross-Buying: Evidence from Customer and Business Markets/ Shah, Danish (et.al) (pages 78-95)rn6. Adding Bricks to Clicks: Predicting the patterns of Cross-Channel Elasticities Over time/ Avery, Jill (et.al)(pages 96-111)rn7. Customer Uncertainty Following Downsizing: the Effects of Extent of Downsizing and Open Communication/Homburg, Christian ;Klarmann, Martin and Staritz, Sabine (pages 112-129)rn8. Firm Innovativeness and its Performance Outcomes: A Meta-Analytic Review and Theoritical Integration/ Rubera, Gaia and Kirca, Ahmet H. (Pages 130-147)rn
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