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Harvard Business Review September 2012
116. GlobalizationrnWhy You Need a One-Language Strategy/TSEDA NEELEYrn50. The Big IdearnThe Rise of the Executive SUPERTEMP/John Greenstone Millerand Matt Millerrn96. Strategy rnJump-Start Your Firm’s Organic Growth/Ken FAVARO, David Meer, and SAMRAT SHARMArnSPOTLIGHT ON INNOVATON FOR THE 21ST CENTURYrn66. Managing Your Innovation Portfolio: For many companies, innovation is a sprawling collection of energetic but uncoordinated activities. Firms that excel strike a balance of core, adjacent, and transformational initiatives, applying the tools and skills appropriate to each and treating them as parts of a carefully integrated whole. BANSI NAGJI and GEOFF TUFFrn76. The Trillion-Dollar R&D Fix: A new method of calculating research productivity allows companies to estimate the effectiveness of their investment relative to the competition’s, to determine their optimal R&D spend, and to see how changes in R&D expenditure affect the bottom line. Anne Marie Knott rn84. Six Myths of Product Development: Common fallacies that cause delays, undermine quality, and raise costs Stefan THOMKE and Donald REINERTSENrnFeaturesrnTHE BIG IDEA rnThe Rise of the SUPERTEMP: Why and how op consultants, lawyers, and C-level executives are taking the independent road/Jody Greenstone Miller and Matt Millerrn96. Creating an Organic Growth Machine: CEO who give up on organic growth or leave it to the operating units are making a big mistake. Four rules help corporate leaders uncover opportunities hiding in plain sight. Ken FAVARO, David Meer, and SAMRAT Sharma rn108. To Keep Your Customers, Keep It Simple: Don’t bombard them with efforts to engage just help them make good choices. Patrick SPENNER and Karen Freeman rn116. Global Business Speaks English: The move toward a single language for business is inescapable-but adopting an English-only policy is usually radical and messy. Here’s framework for successfully implementing the change. TSEDAL NEELEYrn45. HOW I DID ITrnUnder ARMOUR’S Founder On Learning to Leverage celebrity Endorsements: A football player’s sweaty T-shirt led to a billion-dollar company. Kevin Plankrn126. THE GLOBErnHow to Win in Emerging Markets: Lessons from Japan: Japanese companies have to overcome some key challenges when they compete outside the developed world. Two of them have figured out how. Shigeki ICHII, Susumu Hattori, and David MichaelrnDepartmentrn14. FROM the Editor rn20. Interaction rnIdea Watchrn25. FirstrnThe Darwinian WORKPLACE: Many companies can increase their profits by systematically shifting work to the most productive employees. PLUS why rookie bosses should be bossy, and the surprisingly high value of unused couponsrn34. DEFEND YOUR RESEARCH rn Coffee Breaks Don’t Boost Productivity After ALL: Why staying focused on work at work may energize you morern36. VISION STATEMENTrnWhat Makes a Great Tweet: CROWDSOURCE with questions, be informative, avoid “make now”rn38. STRATEGY HUMORrnCOLUMNSrn40. THOMAS H. DAVENPORT: Decisions improve when organizational judgment is brought to bear.rn42. IQBAL QUADIR: The power of education as an exportrnExperiencern133. MANAGING YOURSELFrnMake Your Enemies Your Allies: How to turn a workplace rivalry into a collaborative relationship Brian UZZI and Shannon Dunlaprn139. CASE STUDYrn DO Social Deal Sites Really Work? : Deal seekers with social coupons can be a powerful force-one with both dynamic and disruptive potential for a business. Marco BERTINI, Luc WATHIEU, Betsy Page SIGMAN, and Michael I. Nortonrn146. SYNTHESIS: Are we better off without leaders? Andrea OVANSrn148. EXECUTIVE SUMMARIESrn152. LIFE’S WORKrnChristiane AMANPOUR: The award-winning foreign correspondent’s perspective on leadership, ambition, and the female advantagern rn
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