APA Style
Skiera, Bernd, Bermes, Manuel, Horn, Lutz. (2011).
Customer Equity Sustainability Ratio: A New Metric for Assesing a Firm's Future Orientation (May 2011 volume 75, Number 3).
Chicago:
American Marketing Association.
Chicago Style
Skiera, Bernd, Bermes, Manuel, Horn, Lutz.
Customer Equity Sustainability Ratio: A New Metric for Assesing a Firm's Future Orientation.
May 2011 volume 75, Number 3
Chicago:
American Marketing Association,
2011.
Text.
MLA Style
Skiera, Bernd, Bermes, Manuel, Horn, Lutz.
Customer Equity Sustainability Ratio: A New Metric for Assesing a Firm's Future Orientation.
May 2011 volume 75, Number 3
Chicago:
American Marketing Association,
2011.
Text.
Turabian Style
Skiera, Bernd, Bermes, Manuel, Horn, Lutz.
Customer Equity Sustainability Ratio: A New Metric for Assesing a Firm's Future Orientation.
May 2011 volume 75, Number 3
Chicago:
American Marketing Association,
2011.
Print.