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Harvard Business Review July-August 2011

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23 Idea WatchrnWhat’s Your Social Media Strategy?rn56. The Big IdearnWinning in the Age of HYPERSPECIALIZATION / Thomas W. Malone et al.rn112. The HBR InterviewrnDisney’s Bob IGER on Reanimating the BrandrnSPOTLIGHT ON COLLABORATIONrn68. Are You a Collaborative Leader? : The ability to harness ideas, people, and resource from across boundaries of all kinds has become a business essential. To develop it., focus on four key skills. Herminia Ibarra and Morten T. Hansenrn76. The Unselfish Gene: Human beings are not as selfish as we’ve assumed, recent research suggests. If we recognize that, we can build systems geared for our better selves. YOCHAI BENKLERrn86. Bringing Minds Together: The founder of Boston Scientific shares the stories of two innovators whose collaborative leadership upended established industries and produced revolutionary advances in medical science. JHON ABELErn94. Building a Collaborative Enterprise: Organizations that want to become the household names of this century must use collaboration to innovate efficiently on a large scale. Paul Adler, Charles HECKSHER, and Laurence PRUSAKrn102. Who Moved My Cube? : Today we know that casual work encounters promote cooperation and innovation, and companies design with this in mind. Why do their efforts so often backfire? Truly interactive spaces balance three things-proximity, privacy, and permission. Anne-Laure FAYARD and John WeeksrnFEATURESrnTHE BIG IDEArn56. The Age of HYPERSPECIALIZATION: Atomizing knowledge tasks for vast communities of specialized digital workers can greatly improve quality, speed, and cost. Here’s how to take advantage of this new trend./Thomas W. Malone, Robert J. LAUBACHER, and Tammy JohnsrnTHE HBR INTERVIEWrn112. Technology, Tradition, and the Mouse: Thoughts on Disney in china, modernizing Mickey, stewarding a great brand -and more An interview with Disney CEO Robert A. IGER, by ADI Ignatiusrn118. The New Psychology of Strategic Leadership: Why is it so difficult to dream up truly novel ways of doing business? We all share-but can overcome. Giovanni GAVETTIrn126. The Merger Dividend: M&As present unique opportunities to develop Leaders. Don’t let the next deal slip through your fingers. Ron ASHKENAS, Suzanne Francis, and Rick HEINICKrn134. Adaptability: The New Competitive Advantage: If your competitive environment is uncertain and fast-changing, you may need to exploit the capabilities that create ‘adaptive advantage.” Martin Reeves and Mike DEIMLERrn FINANCIAL REFORM rn47. Making Financial Markets Work For Consumers: Advice for the director of the new consumer Financial Protection Bureau John Y. Campbell, Howell E. Jackson, Brigitte C. MADRIAN, and Peter TUFANOrnTHE GLOBErn142. The Paradox of Samsung’s Rise: To move beyond its home markets, Samsung had to turn away from what had made the company successful. TARUN KHANNA, JAEYONG Song, and KYUNGMOOK LeernDepartmentsrn14. From the Editorrn18. InteractionrnIdea Watchrn23. FirstrnWhat’s Your Social Media Strategy? :Four ways companies are using technology to form connections PLUS Why fair bosses often fall behind, and the advantages of being “out” rather than closeted at workrn30. DEFEND YOUR RESEARCHrnThe Color Pink is Bad for Fighting Breast Cancer: The strange effect that messages with gender cues can have on womenrn32. VISION STATEMENTrnDeconstructing the GROUPON Phenomenon: Which online discounts produced the best results?rn34. STRATEGIC HUMOR rnCOLUMNSrn36. ROSABETH MOSS KANTER: In an ever-changing technology landscape, COUNTINUOUS EVALUTION is Keyrn41. How I DID ITrnThe CEO of Bayer Corp. on Creating A Lean Growth Machine: Blindsided by a proposal to close down his company’s North American headquarters, the author drastically cut overhead- and won $70 million to transform the organization. Gregory S. BabernExperiencern149. MANAGING YOURSELFrnA Smarter Way to Network: If you think what you need to do is build a big circle of high- powered contacts, you’re dead wrong. The best networks, research shows, comprise six diverse kinds of connections. Rob Cross and Robert Thomasrn154.CRUCIBLE A Tough Lesson in Local Politics: What a young sports entrepreneur Learned by facing up to community critics Daniel MCGINNrn157. CASE STUDYrnThe Gentleman’s “Three’ If everyone receives the same polite score on performance reviews, how do you decide who gets the ax? Brian J. Hall and Andrew WASYNCZUNK rn162. SYNTHESIS Reviewsrn164. EXECUTIVE SUMMARIESrn168. LIFE WORKrnDesmond Tutu: On the patience of south Africans and their “wonderful capacity to laugh”rn

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Call Number

M (HBR) 0579

Publisher

Boston, MA : Harvard Business School Press., 2011

Collation

168p : ill ; 27 cm

Language

English

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Edition

Vol. 89, No. 7/8

Subject(s)

Leadership
Social Media
Financial market

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