APA Style
Arens, William F.. (2004).
Contemporary Advertising 9th Ed (9th).
New York:
Mc Graw Hill.
Chicago Style
Arens, William F..
Contemporary Advertising 9th Ed.
9th
New York:
Mc Graw Hill,
2004.
Text.
MLA Style
Arens, William F..
Contemporary Advertising 9th Ed.
9th
New York:
Mc Graw Hill,
2004.
Text.
Turabian Style
Arens, William F..
Contemporary Advertising 9th Ed.
9th
New York:
Mc Graw Hill,
2004.
Print.