APA Style

Kotler, Phillip, Armstrong, Gary. (2016). Principles of Marketing. 16th Edition (16th Ed.). : Pearson Education International.

Chicago Style

Kotler, Phillip, Armstrong, Gary. Principles of Marketing. 16th Edition. 16th Ed. : Pearson Education International, 2016. Text.

MLA Style

Kotler, Phillip, Armstrong, Gary. Principles of Marketing. 16th Edition. 16th Ed. : Pearson Education International, 2016. Text.

Turabian Style

Kotler, Phillip, Armstrong, Gary. Principles of Marketing. 16th Edition. 16th Ed. : Pearson Education International, 2016. Print.