APA Style

Kotler, Philip, Armstrong, Gary. (2004). Principles of Marketing. 10th Edition (10th Edition). New Jersey: Pearson Education.

Chicago Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10th Edition. 10th Edition New Jersey: Pearson Education, 2004. Text.

MLA Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10th Edition. 10th Edition New Jersey: Pearson Education, 2004. Text.

Turabian Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 10th Edition. 10th Edition New Jersey: Pearson Education, 2004. Print.