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Marketing Research Project: A Final Report of an analysis on HOPE Worldwide Indonesia Marketing Program

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Hope worldwide is an international charity that changes lives by harnessing the compassion and commitment of dedicate staff and volunteers to deliver sustainable, high-impact, community-based services to the poor and needy. Hope worldwide was established in Philadelphia in 1991, Hope worldwide has grown to shares hopes to countries around the world with the signatures programs around the world such as: Village of Hope ( India ), Sihanouk Hospital Center of Hope ( Cambodia ), Karte She Hospital ( Afghanistan ), HIV/AIDS program ( Africa ).rn To be more specific, that not many people know about how non-profits organization can get the fund to help needy community, how the marketing activity inside the non-profits organization, or maybe public doesn’t know whether non-profits organization using marketing program or not. As this research Hope Worlwide Indonesia as the example, to analyze the problem about the marketing activity.rn So this research will analyze the marketing activity perform by Hope Worlwide Indonesia and to analyze whether there is marketing program or there isn’t marketing program. If there is a marketing program, is the marketing program is same with the for-profits organization marketing program.rn

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Availability

P60000015

Available

Detail Information

Series Title

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Call Number

MKT 214 (2006) 015

Publisher

: INTI College Indonesia., 2006

Collation

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Language

English

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Classification

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Carrier Type

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Edition

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Subject(s)

Marketing Research

Specific Detail Info

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Statement of Responsibility

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