APA Style

Peter, J. Paul, Olson, Jerry C.. (2002). Consumer Behavior and Marketing Strategy. 6th Edition (6th Edition). Boston: Irwin McGraw Hill.

Chicago Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 6th Edition. 6th Edition Boston: Irwin McGraw Hill, 2002. Text.

MLA Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 6th Edition. 6th Edition Boston: Irwin McGraw Hill, 2002. Text.

Turabian Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 6th Edition. 6th Edition Boston: Irwin McGraw Hill, 2002. Print.