APA Style

Trout, Jack, Rivkin, Steve. (1996). The New Positioning: the Latest on the World's # 1 Business Strategy . New York: McGraw Hill.

Chicago Style

Trout, Jack, Rivkin, Steve. The New Positioning: the Latest on the World's # 1 Business Strategy. New York: McGraw Hill, 1996. Text.

MLA Style

Trout, Jack, Rivkin, Steve. The New Positioning: the Latest on the World's # 1 Business Strategy. New York: McGraw Hill, 1996. Text.

Turabian Style

Trout, Jack, Rivkin, Steve. The New Positioning: the Latest on the World's # 1 Business Strategy. New York: McGraw Hill, 1996. Print.