APA Style
Kerin, Roger A., Peterson, Robert A.. (2010).
Strategic Marketing Problems: Cases and Comments. 12th Edition (12th Edition).
New Jersey:
Pearson Education.
Chicago Style
Kerin, Roger A., Peterson, Robert A..
Strategic Marketing Problems: Cases and Comments. 12th Edition.
12th Edition
New Jersey:
Pearson Education,
2010.
Text.
MLA Style
Kerin, Roger A., Peterson, Robert A..
Strategic Marketing Problems: Cases and Comments. 12th Edition.
12th Edition
New Jersey:
Pearson Education,
2010.
Text.
Turabian Style
Kerin, Roger A., Peterson, Robert A..
Strategic Marketing Problems: Cases and Comments. 12th Edition.
12th Edition
New Jersey:
Pearson Education,
2010.
Print.