APA Style
Engel, James F., Warshaw, Martin R., Thomas C.. (1994).
Promotional Strategy : Managing the Marketing Communications Process. 8th Edition (8th Edition).
Massachusetts:
Richard Irwin, Inc..
Chicago Style
Engel, James F., Warshaw, Martin R., Thomas C..
Promotional Strategy : Managing the Marketing Communications Process. 8th Edition.
8th Edition
Massachusetts:
Richard Irwin, Inc.,
1994.
Text.
MLA Style
Engel, James F., Warshaw, Martin R., Thomas C..
Promotional Strategy : Managing the Marketing Communications Process. 8th Edition.
8th Edition
Massachusetts:
Richard Irwin, Inc.,
1994.
Text.
Turabian Style
Engel, James F., Warshaw, Martin R., Thomas C..
Promotional Strategy : Managing the Marketing Communications Process. 8th Edition.
8th Edition
Massachusetts:
Richard Irwin, Inc.,
1994.
Print.