APA Style

Semenik, Richard J.. (2002). Promotion And Integrated Marketing Communications . Cincinnati: South Western.

Chicago Style

Semenik, Richard J.. Promotion And Integrated Marketing Communications. Cincinnati: South Western, 2002. Text.

MLA Style

Semenik, Richard J.. Promotion And Integrated Marketing Communications. Cincinnati: South Western, 2002. Text.

Turabian Style

Semenik, Richard J.. Promotion And Integrated Marketing Communications. Cincinnati: South Western, 2002. Print.