APA Style

Mckenna, Regis. (1991). Relationship Marketing: Successful Strategies For The Age Of The Customer . Massachusetts: Addison Wesley.

Chicago Style

Mckenna, Regis. Relationship Marketing: Successful Strategies For The Age Of The Customer. Massachusetts: Addison Wesley, 1991. Text.

MLA Style

Mckenna, Regis. Relationship Marketing: Successful Strategies For The Age Of The Customer. Massachusetts: Addison Wesley, 1991. Text.

Turabian Style

Mckenna, Regis. Relationship Marketing: Successful Strategies For The Age Of The Customer. Massachusetts: Addison Wesley, 1991. Print.