APA Style

Mcdonald, William J.. (1998). Direct Marketing: An Integrated Approach . Boston: McGraw Hill.

Chicago Style

Mcdonald, William J.. Direct Marketing: An Integrated Approach. Boston: McGraw Hill, 1998. Text.

MLA Style

Mcdonald, William J.. Direct Marketing: An Integrated Approach. Boston: McGraw Hill, 1998. Text.

Turabian Style

Mcdonald, William J.. Direct Marketing: An Integrated Approach. Boston: McGraw Hill, 1998. Print.