APA Style

Taylor, James R., Kinnear, Thomas C.. (1996). Marketing Research : An Applied Approach. 5th Edition (5th Edition). New York: McGraw Hill.

Chicago Style

Taylor, James R., Kinnear, Thomas C.. Marketing Research : An Applied Approach. 5th Edition. 5th Edition New York: McGraw Hill, 1996. Text.

MLA Style

Taylor, James R., Kinnear, Thomas C.. Marketing Research : An Applied Approach. 5th Edition. 5th Edition New York: McGraw Hill, 1996. Text.

Turabian Style

Taylor, James R., Kinnear, Thomas C.. Marketing Research : An Applied Approach. 5th Edition. 5th Edition New York: McGraw Hill, 1996. Print.