APA Style

Belch, George E.. (1998). Advertising and Promotion: An Integrated Marketing . Boston: McGraw Hill.

Chicago Style

Belch, George E.. Advertising and Promotion: An Integrated Marketing. Boston: McGraw Hill, 1998. Text.

MLA Style

Belch, George E.. Advertising and Promotion: An Integrated Marketing. Boston: McGraw Hill, 1998. Text.

Turabian Style

Belch, George E.. Advertising and Promotion: An Integrated Marketing. Boston: McGraw Hill, 1998. Print.