APA Style

Sengupta, Subroto. (2005). Brand Positioning: Strategies for Competitive Advantage . New Delhi: Tata McGraw Hill.

Chicago Style

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw Hill, 2005. Text.

MLA Style

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw Hill, 2005. Text.

Turabian Style

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw Hill, 2005. Print.