APA Style

Kotler, Phillip, ARmstrong, Ga, Opresnik, Marc Oliver. (2018). Principles of Marketing Global Edition (17th Ed.). Harlow, UK: Pearson Education International.

Chicago Style

Kotler, Phillip, ARmstrong, Ga, Opresnik, Marc Oliver. Principles of Marketing Global Edition. 17th Ed. Harlow, UK: Pearson Education International, 2018. print.

MLA Style

Kotler, Phillip, ARmstrong, Ga, Opresnik, Marc Oliver. Principles of Marketing Global Edition. 17th Ed. Harlow, UK: Pearson Education International, 2018. print.

Turabian Style

Kotler, Phillip, ARmstrong, Ga, Opresnik, Marc Oliver. Principles of Marketing Global Edition. 17th Ed. Harlow, UK: Pearson Education International, 2018. print.