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Marketing Research Project : on Brand Effectiveness of Manchester United Restaurant & Bar.

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This research project report for Marketing Research (MKT 214) subject of Diploma Business ( semester 4 ) of INTI College. This report is researching about Brand Effectiveness/equity of Manchester United Restaurant & Bar that located on Podium Sarinah, 2nd floor Jl. M.H. Thamrin, No.11, Jakarta Pusat.rn The research problem is the effectiveness of Manchester United Bar & Restaurant in creating brand equity of Manchester United Football Club in Indonesia.rn This research is made with several objectives to be achieved related with the reasons mentioned above:rn1. To identify Manchester United Restaurant & Bar strategies to against their competitorsrn2. To analyze service provided with regards to customer satisfaction of Manchester United Restaurant & Barrn3. To suggest ways of how Manchester United Restaurant & Bar could improve brand equityrnThis research for Manchester United Restaurant & Bar uses the Exploratory Research Design which is concerned with identifying the real nature of research problem, and uses primary and secondary data for data collection. Primary Data means the data originated by the researcher specially to address the research problem. In this research, it is gained from the company information through interview with the marketing people in Manchester United Restaurant & Bar, and from customers through questionnaire.rnSecondary Data, which means data collected usually routinely for some purpose other than the problem at hand through publicity provided data, and gained information through internet by browsing the company website (www.manutdrb.com ) and other sites that relating to the problem (www.google.com ).rnThis research using random sampling in amount of 75 respondents. But because most customers failed and don’t want to respondent, so the total amount of respondent is 54 respondent. In the addition, the total population of Manchester United Restaurant & Bar is 800 customers.rn

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P60000001

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Detail Information

Series Title

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Call Number

MKT 214 (2006) 001

Publisher

: INTI College Indonesia., 2006

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Language

English

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Subject(s)

Marketing Research

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