APA Style

Lancaster, Geoff. (1993). Essentials of Marketing. 2nd Edition (2nd Edition). London: McGraw Hill.

Chicago Style

Lancaster, Geoff. Essentials of Marketing. 2nd Edition. 2nd Edition London: McGraw Hill, 1993. print.

MLA Style

Lancaster, Geoff. Essentials of Marketing. 2nd Edition. 2nd Edition London: McGraw Hill, 1993. print.

Turabian Style

Lancaster, Geoff. Essentials of Marketing. 2nd Edition. 2nd Edition London: McGraw Hill, 1993. print.