APA Style

Peter, J. Paul, Olson, Jerry C.. (2010). Consumer Behavior and Marketing Strategy. 9th Edition (9th Edition). New York: McGraw Hill.

Chicago Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 9th Edition. 9th Edition New York: McGraw Hill, 2010. print.

MLA Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 9th Edition. 9th Edition New York: McGraw Hill, 2010. print.

Turabian Style

Peter, J. Paul, Olson, Jerry C.. Consumer Behavior and Marketing Strategy. 9th Edition. 9th Edition New York: McGraw Hill, 2010. print.