5564
141
10
Fortune February 25, 2013
mixed material
Hong Kong
Time Asia
2013
Fortune_25%2C_2013.JPG
Harvard Business Review March 2013
mixed material
Hoboken, NJ
Harvard Business School Press
2013
HBR_March_2013.JPG
TIME February 18, 2013
mixed material
Hongkong
Time Asia
2013
TIME_Feb_18%2C_2013.JPG
TIME February 25, 2013
mixed material
Hongkong
Time Asia
2013
TIME_Feb_25%2C_2013.JPG
Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Wang, Qi
Additional Author
Xie, Jinhong
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011
Consumer Disidentification and Its Effects on Domestic Product Purchases:
An Empricial Investigation in the Netherlands
Josiassen, Alexander
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011
The Effect of Goal Visualization on Goal Pursuit:
Implications for Consumers and Managers
Chema, Amar
Additional Author
Bagchi, Rajesh
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011
Return on Interactivity:
The Impact of Online Agents on Newcomer Adjustment
Rohm, J. Andrew
Additional Author
Kohler, F.Clemens (an.ko.mar)
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011
An Empirical Test of Warranty Theories in the U.S. computer Server and Automobile Markets
Chu, Junhong
Additional Author
Chintagunta, K. Pradeep
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Homburg, christian
Additional Author
Muller, Michael
Additional Author
Klarmann, Martin
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2011