<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>5564</slims:modsResultNum>
  <slims:modsResultPage>142</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="1270">
  <titleInfo>
   <title>Designing Solutions Around Customer Network Identity Goals</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Epp, M. Ember</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Price, Linda L.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1271">
  <titleInfo>
   <title>An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ma, Yu  (k.i.ruv)</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1272">
  <titleInfo>
   <title>Performance Implications of Mismatched Governance Regimes A cross External and Internal Reltionships</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kumar, Alok</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Heide, Jan B.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wathne, Kenneth H.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1273">
  <titleInfo>
   <title>Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Osinga, Ernst C. (ps,uj)</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1274">
  <titleInfo>
   <title>Product Development Team Stability and New Product Advantage:</title>
   <subTitle>The Role of Decision-Making Processes</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Slotegraaf, Rebecca J.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gima- Atuahene, Kwaku</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1275">
  <titleInfo>
   <title>Emotional Intelligence in Marketing Exchanges</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sheng,Shibin</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kidwell, Blair</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hardesty, M David</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1276">
  <titleInfo>
   <title>Marketing in the C-Suite:</title>
   <subTitle>A Study of Chief Marketing Officer Power in Firms' Top Management Teams</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nath, Pravin</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mahajan, Vijay</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1277">
  <titleInfo>
   <title>Referral Programs and Customer Value</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Schmitt, Philipp</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Skiera, Brend</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bulte den, Van Christophe</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1278">
  <titleInfo>
   <title>From Point of Purchase to Path to Purchase:</title>
   <subTitle>How Preshopping Factors Drive Unplanned Buying</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bell,David R</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Corsten, Daniel</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Knox, George</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1279">
  <titleInfo>
   <title>Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kumar,V (et.al)</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">00222429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>American Marketing Association</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
