The Repetition-Break Plot Structure Makes Effective Television Advertisements

5564 144 10 The Repetition-Break Plot Structure Makes Effective Television Advertisements Loewenstein, Jeffery Additional Author Raghunathan, Rajagopal Additional Author Heath, Chip Additional Author mixed material 00222429 Chicago American Marketing Association 2011 The Impact of Brand Quality on Shareholder Wealth Bharadwaj, Sundar G. Additional Author Tuli, Kapil R. Additional Author Bonfrer, Andre Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Extreme Makeover: Short-and Long- Term Effects of a Remodeled Servicescape Bruggen, Elisabeth C. Additional Author Foubert, Bram Additional Author Gremler, Dwayne D. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others) Sorecu, Prokriti Mukherji Alina Additional Author Prabhu, Jaideep C. Additional Author Chandy, Rajesh K. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation Noordhoff, Corine S. (kris. pb) Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)? Gooner, Richard A. Additional Author Morgan, Neil A. Additional Author Jr.Perreault , William D. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Bridging the Academic-Practitioner Divide in Marketing Decision Models Lilien, Gary L. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Closing the Marketing Capabilities Gap Day, George S. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices Sheth, Jagdish N. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Sophistication in Research in Marketing Lehmann, Donald R. Additional Author McAlister, Leigh Additional Author Staelin, Richard Additional Author mixed material 00222429 Chicago American Marketing Association 2011