A Framework for Conceptual Contributions in Marketing

5564 145 10 A Framework for Conceptual Contributions in Marketing Maclnnis, Deborah J. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Reinventing Marketing to Manage the Environmental Imperative Kotler, Philip Additional Author mixed material 00222429 Chicago American Marketing Association 2011 To JM on Its 75th Anniversary Bolton, Ruth N. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 The Alignment of Contract Terms for Knowledge-Appropriating Relationship Portfolios Lee, Jonkuk Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication Godfrey, Andrea Additional Author Seiders, Kathleen Additional Author Voss, Glenn B. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 The Impact of Incomplete Typeface Hagtvedt , Henrik Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising Kim, MinChung Additional Author McALISTER, Leigh M. Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Facilitating and Rewarding Creativity During New Product Burroughs, James E. (dp.ag) Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the ideal Self Malar, Lucia (har.w.bet) Additional Author mixed material 00222429 Chicago American Marketing Association 2011 Getting a Grip on the Saddle: Chasms or Cycles? Chandrasekaran, Deepa Additional Author Tellis, Gerard J. Additional Author mixed material 00222429 Chicago American Marketing Association 2011