Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self -and Other-Efficacy

5564 147 10 Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self -and Other-Efficacy Yim, Chin Kin (Bennett) Additional Author Chan, Kimmy Wa Additional Author Lam, S. K. Simon Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Beyond the like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings" Naylor, Rebecca Walker Additional Author Lamberton, Cait Poynor Additional Author West, Patricia M. Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Creating Major Innovations with Customers: Insights from Small and Young Technology Firms Coviello, Nicloe E. Additional Author Joseph, Richard M. Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Employees' Decision Making in the Face of Customers' Fuzzy Return Requests Wang, Sijun Additional Author Beatty, Sharon E. Additional Author Liu, Jeanny Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Mapping the Play of Organizational Identity in Foreign Market Adaptation Cayla, Julien Additional Author Penaloza, Lisa Additional Author mixed material 00222429 Chicago American Marketing Association 2012 The Double -Edged Sword of Foreign Brand Names for Companies from Emerging Countries Melnyk, Valentyna Additional Author Klein, Kristina Additional Author Volckner, Franziska Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Front line Employee Behavior? Schepers, Jeroen (et.al) Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Choice of Cause in Cause- Related Marketing Rosen Robinson, Stefanie Additional Author Irmak, Caglar Additional Author Jayachandran, Satish Additional Author mixed material 00222429 Chicago American Marketing Association 2012 When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems Lamberton, Cait Poynor Additional Author L. Rose, Randall Additional Author mixed material 00222429 Chicago American Marketing Association 2012 Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter? J. Torelli, Carlos (et. all) Additional Author mixed material 00222429 Chicago American Marketing Association 2012