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Finding a Home for Products We Love:
How Buyer Usage Intent Affects the Pricing of Used Goods
R. Brough, Aaron
Additional Author
S. Iaacs, Mathew
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
When More Is Less:
The Impact of Base Value Neglect on Customer Preferences for Bonus Packs over Price Discounts
(Allan) Chen, Haipeng (et. all)
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Stahl, Florian (et. all)
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Alliance Portfolio Resource Diversity and Firm Innovation
Cui, Anna S.
Additional Author
O\'Connor, Gina
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
What Is Quality? An Integrative Framework of Processes and States
Golder, Peter N.
Additional Author
Mitra, Debanjan
Additional Author
Moorman, Christine
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Customer Uncertainty Following Downsizing:
The Effects of Extent of Downsizing and Open Communication
Homburg, christian
Additional Author
Klarmann, Martin
Additional Author
Staritz, Sabine
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Adding Bricks to Clicks:
Predicting the Patterns of Cross- Channel Elasticities Over Time
Avery, Jill ( et. all)
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Unprofitable Cross- Buying:
Evidence from Consumer and Business Markets
Shah, Denish (et. all)
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Marketing Performance Measurement Systems:
Does Comprehensiveness Really Improve Performance?
Homburg, christian
Additional Author
Artz, Martin
Additional Author
Wieseke, Jan
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012
Dealing with Institutional Distances in International Marketing Channels:
Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin
Additional Author
Su, Chenting
Additional Author
Shyan Fam, Kim-
Additional Author
mixed material
00222429
Chicago
American Marketing Association
2012